Cid is teaming up with Broadway Makers Marketplace for a special LIVE Virtual Shopping Interactive Event "LIGHTS UP ON BROADWAY!" The LIVE Virtual Event will stream LIVE on Sunday November 7, 2021 at 3pm EST at streaming host site BoothCentral.com. The event will be led by Broadway Sessions Creator and Host, and PBS Arts and Culture Host and Personality Ben Cameron and will feature over 20 vendors and artists creating original work and goods related to the Broadway community and the New York City Theater Scene who will also be streaming and chatting LIVE with attendees via their individual virtual booths. Free registration is required in advance of the event and can be completed here.

Coinciding with the groundbreaking streaming event is the debut of "BROADWAY UNDERGROUND," a Broadway themed holiday pop up gift shop in the Turnstyle Underground Subway Shops at 57th ST and 8th AVE, adjacent to the Theatre District in New York City. The shop will offer products from the virtual event participating vendors as well as a large offering of exclusive product launch events, workshops, parties, theater related community events, and will be open 7 days a week throughout the entire 2021 holiday season. For more information and directions to the shop clic here.k

In commemoration of these exciting events and the re opening of Broadway after the 18 month shut down due to the Covid -19 Pandemic, Cid is thrilled to be presenting a new series created specifically for the even, titled "BROADWAY'S BACK!" The limited edition prints (pictured below) are available to purchase exclusively at the Broadway Underground Pop Up Shop and the Lights Up On Broadway virtual event.